Small Bites, Big Conversations: Recap of the #BehindEveryBite Campaign
What do our everyday food choices really say about sustainability? Behind Every Bite took this question to kitchens, streets and universities across Europe.
Consumer perceptions of side-stream ingredients: Sustain-a-bite results presented at EFFoST 2025
At EFFoST 2025, Sustain-a-bite presented new findings on consumer perceptions of using food industry side streams in plant-based foods across four European countries.
Behind Every Bite: How Sustain-a-Bite is inspiring healthier and more sustainable eating
The #BehindEveryBite campaign features influencers such as @larubiavegana and @midietacojea, who translate food science into practical, inspiring content. Through their recipes and educational videos, they show how healthy, sustainable eating can be delicious, creative, and accessible for everyone.
Campus Conversations: Bringing “Behind Every Bite” to Universities
Sustain-a-bite brings the “Behind Every Bite” campaign to universities across Europe — sparking conversations on sustainable, plant-based eating.
PLANTOMYC: Rethinking the Future of Plant-Based Proteins
In collaboration with the #BehindEveryBite campaign, PLANTOMYC shows how science and creativity can reshape our food systems — one sustainable bite at a time.
First Taste of Insight: What do Consumers Think about Plant-Based Foods and Minimal Processing?
Sustain-a-bite has obtained its first results on consumer perception and acceptance of plant-based foods and minimal processing technologies.
Behind Every Bite: EU project Sustain-a-bite launches campaign to make healthy and sustainable food the easy choice
Brussels/Madrid, 16th October 2025. – On World Food Day, the EU-funded Sustain-a-bite project is launching its first consumer campaign, Behind Every Bite, across Europe
