Understanding consumer behaviour towards new plant-based foods: from liking to long-term adoption
Sustain-a-bite explores how consumers experience and adopt new plant-based foods over time, from initial liking to long-term consumption.
Small Bites, Big Conversations: Recap of the #BehindEveryBite Campaign
What do our everyday food choices really say about sustainability? Behind Every Bite took this question to kitchens, streets and universities across Europe.
Consumer perceptions of side-stream ingredients: Sustain-a-bite results presented at EFFoST 2025
At EFFoST 2025, Sustain-a-bite presented new findings on consumer perceptions of using food industry side streams in plant-based foods across four European countries.
Behind Every Bite: How Sustain-a-Bite is inspiring healthier and more sustainable eating
The #BehindEveryBite campaign features influencers such as @larubiavegana and @midietacojea, who translate food science into practical, inspiring content. Through their recipes and educational videos, they show how healthy, sustainable eating can be delicious, creative, and accessible for everyone.
Campus Conversations: Bringing “Behind Every Bite” to Universities
Sustain-a-bite brings the “Behind Every Bite” campaign to universities across Europe — sparking conversations on sustainable, plant-based eating.
PLANTOMYC: Rethinking the Future of Plant-Based Proteins
In collaboration with the #BehindEveryBite campaign, PLANTOMYC shows how science and creativity can reshape our food systems — one sustainable bite at a time.
Will Consumers Embrace Novel Foods?
As our global food systems face increasing pressure to become more sustainable, innovative solutions are taking shape across Europe—and some of them may already be on your plate. But what exactly are novel foods, and how ready are we, as consumers, to welcome them into our daily diets? What Are Novel Foods? In the European Union, novel foods refer to products that were not widely consumed before May 15, 1997, when the first regulation on this category came into force. This category includes newly developed foods, those produced using innovative technologies or processes, and foods traditionally eaten outside the EU.
European consumer perceptions and acceptance of Sustain-a-Bite innovations
Nowadays, the highly processed status and the extensive list of ingredients attributed to some processed plant-based foods may hinder their acceptance. Thus, there is a need for plant-based foods made through minimal processing technologies with reduced reliance on additives and heavy processing methods. Besides promoting health, these new technologies and resulting food products would support the food system to be more sustainable.In the Sustain-a-bite project, the team from the Bern University of Applied Sciences (BFH) is committed together with partners from the Faculty of Sciences, University of Porto (UPORTO), the University of Vaasa (UVA) and the National Institute of Research
