Understanding consumer behaviour towards new plant-based foods: from liking to long-term adoption
Sustain-a-bite explores how consumers experience and adopt new plant-based foods over time, from initial liking to long-term consumption.
Project coordinator
Nesli Sözer
Research Profesor
VTT Technical Research Centre of Finland
D&C coordinator
Andrea Leon
Communications Manager
Innovarum
This project has received funding from the European Union’s Horizon Europe Research and Innovation programme under Grant Agreement No 101180399 and by the Swiss State Secretariat for Education, Research and Innovation (SERI).
Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.
Project coordinator
Nesli Sözer
Research Profesor
VTT Technical Research Centre of Finland
D&C coordinator
África Pardavila
Communications Director
Innovarum
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This project has received funding from the European Union’s Horizon Europe Research and Innovation programme under Grant Agreement No 101180399 and by the Swiss State Secretariat for Education, Research and Innovation (SERI).
Views and opinions expressed are however those of the Sustain-a-bite’s project only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.