First Taste of Insight: What do Consumers Think about Plant-Based Foods and Minimal Processing?
Sustain-a-bite has obtained its first results on consumer perception and acceptance of plant-based foods and minimal processing technologies.
Behind Every Bite: EU project Sustain-a-bite launches campaign to make healthy and sustainable food the easy choice
Brussels/Madrid, 16th October 2025. – On World Food Day, the EU-funded Sustain-a-bite project is launching its first consumer campaign, Behind Every Bite, across Europe
The Rise of Sustainable Plant-Based Eating
What if your daily food choices could improve your health, protect the planet, and save you money—all at the same time? That’s the promise driving the global shift toward sustainable plant-based foods: meals that are not only nutritious, but also affordable and environmentally responsible.Today, researchers are going beyond labels like "healthy" or "green" to uncover the real impact of plant-based diets. They’re assessing everything from the energy and water used in food production to greenhouse gas emissions and labor conditions. By applying advanced tools such as life cycle assessment, circularity analysis, and multi-criteria decision models, experts are building a comprehensive
Will Consumers Embrace Novel Foods?
As our global food systems face increasing pressure to become more sustainable, innovative solutions are taking shape across Europe—and some of them may already be on your plate. But what exactly are novel foods, and how ready are we, as consumers, to welcome them into our daily diets? What Are Novel Foods? In the European Union, novel foods refer to products that were not widely consumed before May 15, 1997, when the first regulation on this category came into force. This category includes newly developed foods, those produced using innovative technologies or processes, and foods traditionally eaten outside the EU.
