Discover the Future of Sustainable Food
Every Bite Tells A Story
Every bite tells a story — one of people and science working together to shape a more sustainable way to eat.
#BehindEveryBite invites everyone to look beyond the plate and discover how simple, minimally processed plant-based foods can make a real difference for our health and the planet.
The Challenge In Today’s Diets
Today’s diets give a lot of space to meat and dairy, but not enough to fibre-rich, plant-based foods. Shifting this balance means healthier people and a healthier planet.
Unbalanced Diets
Most Western diets rely heavily on animal-based and ultra-processed foods, low in fibre and key nutrients.
Over-Processed Options
Many plant-based products still depend on complex processing and long ingredient lists.
High Costs & Low Trust
Consumers want sustainable choices — but often face higher prices and confusing claims.
Sustain-a-bite is changing that — proving that plant-based foods can be simple, nutritious, and accessible for everyone.
The Opportunity: Minimally Processed Plant-Based Foods
A smarter way to enjoy what nature offers. Minimally processed plant-based foods bring together the best of science and simplicity — preserving natural nutrients while making sustainable eating easy and affordable for everyone.
Better for You
By keeping ingredients in their natural form, minimally processed foods preserve nutrients, flavour, and texture — supporting a balanced, healthier diet.
Better for the Planet
Producing these foods requires less energy and water and makes use of the whole plant, reducing waste and emissions.
Better for the Future
Innovative processes make plant-based foods more affordable and appealing, opening new possibilities for both consumers and producers.
Ready to Look Behind Your Bite?
Take part in the campaign activities, or simply follow the events!
Learn how to cook 3 easy, plant-based, minimally-processed dishes
Discover how science and sustainability meet in the kitchen. These three recipes, created by chef Juan Asensio de Cárdenas, show that eating more plant-based food can be simple, delicious, and good for the planet. Videos in Spanish, translations in 12 languages – turn on subtitles!
#BehindEverBite Events & Info Points
Polytechnic University of Madrid: Plant-Based Innovation for Students
Students from agronomy, food tech and biotech joined Sustain-a-bite’s “Behind Every Bite” session at UPM, exploring how plant-based innovation and minimal processing can shape more sustainable diets.
RISE – Introducing Young Minds to Sustainable Food Research (Plantomyc)
As part of PLANTOMYC’s collaboration with Sustain-a-bite, RISE welcomed high school students for guided visits and talks on fermentation, biotechnology and sustainable food innovation.
University of Navarra – Guest Lectures on Sustainable Food & Innovation (Plantomyc)
At the University of Navarra, PLANTOMYC and Sustain-a-bite delivered two guest lectures linking bioactive compounds, culinary technology and sustainable food innovation for future nutrition professionals.
IBA Bucharest – Exploring Sustainable Food Technologies with Sustain-a-bite
At IBA Bucharest, the “Behind Every Bite” campaign invited 30–40 students to reflect on food waste, sustainability and everyday eating habits through informal talks with Sustain-a-bite researchers.
Bern University of Applied Sciences – Career Day on Sustainable Food Systems
During BFH’s Career Day, Sustain-a-bite’s Green Bites Team showcased EU research on sustainable food systems and plant-based innovation to students in agriculture, forestry and food sciences.
University of Reading – Campus Talk on Plant-Based Science and Sustainability (Plantomyc)
PLANTOMYC and Sustain-a-bite will host an info point at the University of Reading, introducing students to plant-based ingredients, sustainable processing and science-driven food innovation.
University of Novi Sad – Student Event on Sustainable Agriculture and Food Systems (Plantomyc)
At the Faculty of Agriculture in Novi Sad, FoodScale Hub, PLANTOMYC and Sustain-a-bite engaged students with an info stand on sustainable agriculture, plant-based foods and EU research.
What The Media Is Saying
Consumer perceptions of side-stream ingredients: Sustain-a-bite results presented at EFFoST 2025
At EFFoST 2025, Sustain-a-bite presented new findings on consumer perceptions of using food industry side streams in plant-based foods across four European countries.
Behind Every Bite: How Sustain-a-Bite is inspiring healthier and more sustainable eating
The #BehindEveryBite campaign features influencers such as @larubiavegana and @midietacojea, who translate food science into practical, inspiring content. Through their recipes and educational videos, they show how healthy, sustainable eating can be delicious, creative, and accessible for everyone.
Campus Conversations: Bringing “Behind Every Bite” to Universities
Sustain-a-bite brings the “Behind Every Bite” campaign to universities across Europe — sparking conversations on sustainable, plant-based eating.
PLANTOMYC: Rethinking the Future of Plant-Based Proteins
In collaboration with the #BehindEveryBite campaign, PLANTOMYC shows how science and creativity can reshape our food systems — one sustainable bite at a time.
First Taste of Insight: What do Consumers Think about Plant-Based Foods and Minimal Processing?
Sustain-a-bite has obtained its first results on consumer perception and acceptance of plant-based foods and minimal processing technologies.
Behind Every Bite: EU project Sustain-a-bite launches campaign to make healthy and sustainable food the easy choice
Brussels/Madrid, 16th October 2025. – On World Food Day, the EU-funded Sustain-a-bite project is launching its first consumer campaign, Behind Every Bite, across Europe
Key collaborator
PLANTOMYC
The #BehindEveryBite campaign celebrates the stories, values, and innovation that make sustainable food possible. PLANTOMYC shares this vision by transforming underused plant-based ingredients and by-products into flavourful, nutritious hybrid proteins through circular, low-waste, and innovative fermentation processes.
Get to know the project, visit the webstie!
Learn More About Sustain-a-bite
From lab to table — the Sustain-a-bite project
Sustain-a-bite is a Horizon Europe project (Grant Agreement No. 101180399) that explores new methods to create sustainable, minimally processed plant-based foods. The project connects research, industry, and consumers to ensure these innovations make sense in real life — in taste, health, and cost. This is the science powering the future of food — one bite at a time.
About the Campaign
What is #BehindEveryBite?
#BehindEveryBite is the first consumer campaign of Sustain-a-bite, a Horizon Europe project rethinking how we make and enjoy food — developing healthier, affordable, and sustainable plant-based options.
From October to November 2025, the campaign connects science and everyday life through videos, recipes, challenges, and local activities across Europe — showing that sustainability begins with small bites.
Every Bite Has A Story. What Will Yours Be?
By making informed choices, you can protect your health, support local farmers, and reduce your footprint. Together, we can change food systems—one bite at a time.
#BehindEveryBite #TruthOnYourPlate #EatRealFood
