Small Bites, Big Conversations: Recap of the #BehindEveryBite Campaign
What do our everyday food choices really say about sustainability? Behind Every Bite took this question to kitchens, streets and universities across Europe.
Consumer perceptions of side-stream ingredients: Sustain-a-bite results presented at EFFoST 2025
At EFFoST 2025, Sustain-a-bite presented new findings on consumer perceptions of using food industry side streams in plant-based foods across four European countries.
Behind Every Bite: How Sustain-a-Bite is inspiring healthier and more sustainable eating
The #BehindEveryBite campaign features influencers such as @larubiavegana and @midietacojea, who translate food science into practical, inspiring content. Through their recipes and educational videos, they show how healthy, sustainable eating can be delicious, creative, and accessible for everyone.
Campus Conversations: Bringing “Behind Every Bite” to Universities
Sustain-a-bite brings the “Behind Every Bite” campaign to universities across Europe — sparking conversations on sustainable, plant-based eating.
PLANTOMYC: Rethinking the Future of Plant-Based Proteins
In collaboration with the #BehindEveryBite campaign, PLANTOMYC shows how science and creativity can reshape our food systems — one sustainable bite at a time.
First Taste of Insight: What do Consumers Think about Plant-Based Foods and Minimal Processing?
Sustain-a-bite has obtained its first results on consumer perception and acceptance of plant-based foods and minimal processing technologies.
Behind Every Bite: EU project Sustain-a-bite launches campaign to make healthy and sustainable food the easy choice
Brussels/Madrid, 16th October 2025. – On World Food Day, the EU-funded Sustain-a-bite project is launching its first consumer campaign, Behind Every Bite, across Europe
The Rise of Sustainable Plant-Based Eating
What if your daily food choices could improve your health, protect the planet, and save you money—all at the same time? That’s the promise driving the global shift toward sustainable plant-based foods: meals that are not only nutritious, but also affordable and environmentally responsible.Today, researchers are going beyond labels like "healthy" or "green" to uncover the real impact of plant-based diets. They’re assessing everything from the energy and water used in food production to greenhouse gas emissions and labor conditions. By applying advanced tools such as life cycle assessment, circularity analysis, and multi-criteria decision models, experts are building a comprehensive
Will Consumers Embrace Novel Foods?
As our global food systems face increasing pressure to become more sustainable, innovative solutions are taking shape across Europe—and some of them may already be on your plate. But what exactly are novel foods, and how ready are we, as consumers, to welcome them into our daily diets? What Are Novel Foods? In the European Union, novel foods refer to products that were not widely consumed before May 15, 1997, when the first regulation on this category came into force. This category includes newly developed foods, those produced using innovative technologies or processes, and foods traditionally eaten outside the EU.
Why Food Processing Matters in the Future of Healthy and Sustainable Eating?
Food processing plays a crucial role in modern food systems. It helps extend shelf life, enhances flavor and texture, ensures food safety, and allows for convenient distribution. While taste, cost, and convenience have long driven food choices, today’s consumers are placing growing importance on health, wellness, and environmental impact.This shift has driven growing demand for minimally processed foods, especially those perceived as “natural” or “organic.” More than ever, people are seeking out foods rich in nutrients and bioactive compounds—those beneficial plant and food components that may reduce disease risk and support overall health.Health-conscious consumers are also analysing ingredient lists more
